{"id":468597,"url":"\/about\/","layout":"standard","version":"2026-05-14T11:28:40.000000Z","blocks":[{"id":4414832,"type":"slideshow","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":4414833,"type":"banner","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":111221050,"value":"Our Story"},"copy":{"id":111221051,"value":"DandyLand is a UK kidswear brand helping children grow with courage, kindness, and identity"},"titleColor":{"id":111221052,"value":"#555555"},"titleBackground":{"id":111221053,"value":"#0000"},"copyColor":{"id":111221054,"value":"#{banner.copy.color}"},"copyBackground":{"id":111221055,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":111221056,"value":"95%"},"textShadow":{"id":111221057,"value":"#{banner.text.shadow}"},"buttonBorderRadius":{"id":111221059,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":111221060,"value":"#{button.primary.color}"},"buttonStyle":{"id":111221061,"value":"secondary"},"buttonSize":{"id":111221062,"value":"standard"},"overlayOpacity":{"id":111221063,"value":"0"},"overlayColourStart":{"id":111221064,"value":"#000000"},"overlayColourEnd":{"id":111221065,"value":"#000000"},"overlayDirection":{"id":111221066,"value":"90"},"image":{"id":111221067,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/pfgbadrqokkko9r3azrk9aruzuhxoimji9d60ggdjp5yyljh.jpeg.jpg?w=auto&h=auto&fy=0.60836808722472\",\"alt\":\"DandyLand Story - designs inspired by love, care, and creativity\"}"},"video":{"id":111221068,"value":null},"videoThumbnail":{"id":111221069,"value":null},"media":{"id":111221070,"value":"image"},"align":{"id":111221071,"value":"left"},"verticalAlignment":{"id":111221072,"value":"bottom"},"font":{"id":111221073,"value":"Nunito"},"actions":{"id":111221074,"value":"[]"},"padding":{"id":111221076,"value":"6"},"fullWidth":{"id":111221077,"value":"0"},"fullBackgroundColor":{"id":111221078,"value":"#{banner.fullBackground.color}"},"published":{"id":111221079,"value":"0"},"conditions":{"id":111221080,"value":"[]"},"type":{"id":129560151,"value":"standard"},"borderRadius":{"id":129560152,"value":"0px"},"template":{"id":129560153,"value":"slide"}}},{"id":5118024,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":129048318,"value":"standard"},"title":{"id":129048319,"value":"Our STory"},"copy":{"id":129048320,"value":"Raising more than children. Shaping who they become"},"titleColor":{"id":129048321,"value":"#6A6A6A"},"titleBackground":{"id":129048322,"value":"#0000"},"copyColor":{"id":129048323,"value":"#6A6A6A"},"copyBackground":{"id":129048324,"value":"#F4E7CFFF"},"contentWidth":{"id":129048325,"value":"95%"},"textShadow":{"id":129048326,"value":"#{banner.text.shadow}"},"borderRadius":{"id":129048327,"value":"0px"},"buttonBorderRadius":{"id":129048328,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":129048329,"value":"#{button.primary.color}"},"buttonStyle":{"id":129048330,"value":"secondary"},"buttonSize":{"id":129048331,"value":"standard"},"overlayOpacity":{"id":129048332,"value":"0"},"overlayColourStart":{"id":129048333,"value":"#000000"},"overlayColourEnd":{"id":129048334,"value":"#000000"},"overlayDirection":{"id":129048335,"value":"90"},"image":{"id":129048336,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/ggol2fhv48c3icaevuvvlcr0kqi6hakrmpkjkpwwmauwax0y.png.png?w=auto&h=auto&fy=0.6\",\"alt\":\"sustainable kidswear\"}"},"video":{"id":129048337,"value":null},"videoThumbnail":{"id":129048338,"value":null},"media":{"id":129048339,"value":"image"},"align":{"id":129048340,"value":"left"},"verticalAlignment":{"id":129048341,"value":"bottom"},"font":{"id":129048342,"value":"Nunito"},"actions":{"id":129048343,"value":"[{\"text\":\"\",\"href\":\"\"},{\"text\":\"\",\"href\":\"\"}]"},"padding":{"id":129048345,"value":"6"},"fullWidth":{"id":129048346,"value":"0"},"fullBackgroundColor":{"id":129048347,"value":"#{banner.fullBackground.color}"},"published":{"id":129048348,"value":"1"},"conditions":{"id":129048349,"value":"[]"},"template":{"id":129560150,"value":"slide"}}}],"properties":{"mode":{"id":111221039,"value":"slideshow"},"speed":{"id":111221040,"value":"5000"},"navigation":{"id":111221041,"value":"0"},"limit":{"id":111221042,"value":"2"},"padding":{"id":111221044,"value":"6"},"fullWidth":{"id":111221045,"value":"1"},"fullBackgroundColor":{"id":111221046,"value":"#fff0"},"published":{"id":111221047,"value":"1"},"conditions":{"id":111221048,"value":"[]"},"template":{"id":129560149,"value":"blank-slideshow"}}},{"id":4414834,"type":"row","published":1,"size":{"x":12,"y":0},"order":9,"items":[{"id":5131768,"type":"row","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":5131769,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":129470200,"value":null},"copy":{"id":129470201,"value":null},"media":{"id":129470202,"value":"image"},"image":{"id":129470203,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/7kuucqhhzi4m3ajorhp07chffsfkkkdtqpwcufz3gaglmxfz.png.png?w=auto&h=auto\",\"alt\":\"Dandyland Logo\"}"},"video":{"id":129470204,"value":"#{video.default}"},"autoplayInBackground":{"id":129470205,"value":"1"},"titleSize":{"id":129470206,"value":"1"},"overlay":{"id":129470207,"value":"1"},"href":{"id":129470208,"value":"\/"},"borderRadius":{"id":129470209,"value":"#{image.border.radius}"},"overlayOpacity":{"id":129470210,"value":"0"},"overlayColors":{"id":129470211,"value":null},"overlayDirection":{"id":129470212,"value":"90"},"template":{"id":129470213,"value":"pod"},"padding":{"id":129470214,"value":"6"},"fullWidth":{"id":129470215,"value":"0"},"fullBackgroundColor":{"id":129470216,"value":"#fff0"},"published":{"id":129470217,"value":"1"},"conditions":{"id":129470218,"value":"[]"},"ratio":{"id":129470219,"value":"square"}}},{"id":5131770,"type":"grid","published":1,"size":{"x":12,"y":0},"order":1,"items":[{"id":5131771,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":129470221,"value":"JOY"},"copy":{"id":129470222,"value":null},"media":{"id":129470223,"value":"image"},"image":{"id":129470224,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/f6jywzx7ssb6jfurttjmd3r8m1irac02fvh9ancildwtwphc.jpeg.jpg?w=auto&h=auto&fy=0.38731043421271\",\"alt\":\"Cheerful young girl with curly hair laughing in a sunlit room, wearing a cream-colored t-shirt with a smiling yellow sun design, radiating joy and warmth.\"}"},"video":{"id":129470225,"value":"#{video.default}"},"autoplayInBackground":{"id":129470226,"value":"1"},"titleSize":{"id":129470227,"value":"1"},"overlay":{"id":129470228,"value":"1"},"href":{"id":129470229,"value":null},"borderRadius":{"id":129470230,"value":"#{image.border.radius}"},"overlayOpacity":{"id":129470231,"value":"0"},"overlayColors":{"id":129470232,"value":null},"overlayDirection":{"id":129470233,"value":"90"},"template":{"id":129470234,"value":"pod"},"padding":{"id":129470235,"value":"6"},"fullWidth":{"id":129470236,"value":"0"},"fullBackgroundColor":{"id":129470237,"value":"#fff0"},"published":{"id":129470238,"value":"1"},"conditions":{"id":129470239,"value":"[]"},"ratio":{"id":129470240,"value":"square"}}},{"id":5131772,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":129470241,"value":"HEART"},"copy":{"id":129470242,"value":null},"media":{"id":129470243,"value":"image"},"image":{"id":129470244,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/z5cthwzmw9i9eec2vfamwdvu5mkgeqwyl07fuwbp2an2tp5x.jpeg.jpg?w=auto&h=auto&fy=0.4223350101834\",\"alt\":\"Smiling young girl in a grey t-shirt with a large heart design, standing in a cozy, softly lit bedroom with a glowing lamp and neutral-toned bedding in the background.\"}"},"video":{"id":129470245,"value":"#{video.default}"},"autoplayInBackground":{"id":129470246,"value":"1"},"titleSize":{"id":129470247,"value":"1"},"overlay":{"id":129470248,"value":"1"},"href":{"id":129470249,"value":null},"borderRadius":{"id":129470250,"value":"#{image.border.radius}"},"overlayOpacity":{"id":129470251,"value":"0"},"overlayColors":{"id":129470252,"value":null},"overlayDirection":{"id":129470253,"value":"90"},"template":{"id":129470254,"value":"pod"},"padding":{"id":129470255,"value":"6"},"fullWidth":{"id":129470256,"value":"0"},"fullBackgroundColor":{"id":129470257,"value":"#fff0"},"published":{"id":129470258,"value":"1"},"conditions":{"id":129470259,"value":"[]"},"ratio":{"id":129470260,"value":"square"}}},{"id":5131773,"type":"pod","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"title":{"id":129470261,"value":"MEANING"},"copy":{"id":129470262,"value":null},"media":{"id":129470263,"value":"image"},"image":{"id":129470264,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/lulxmzoxm35iiouvcgi6mlntoc82ojbc0xnj6wuxmeqlbhae.jpeg.jpg?w=auto&h=auto&fy=0.40710254125856\",\"alt\":\"Mother and young daughter sit at a wooden table in a warmly lit room, both wearing DandyLand pink t-shirt. The daughter draws with a yellow pencil in a sketchbook while the mother smiles supportively beside her.\"}"},"video":{"id":129470265,"value":"#{video.default}"},"autoplayInBackground":{"id":129470266,"value":"1"},"titleSize":{"id":129470267,"value":"1"},"overlay":{"id":129470268,"value":"1"},"href":{"id":129470269,"value":null},"borderRadius":{"id":129470270,"value":"#{image.border.radius}"},"overlayOpacity":{"id":129470271,"value":"0"},"overlayColors":{"id":129470272,"value":null},"overlayDirection":{"id":129470273,"value":"90"},"template":{"id":129470274,"value":"pod"},"padding":{"id":129470275,"value":"6"},"fullWidth":{"id":129470276,"value":"0"},"fullBackgroundColor":{"id":129470277,"value":"#fff0"},"published":{"id":129470278,"value":"1"},"conditions":{"id":129470279,"value":"[]"},"ratio":{"id":129470280,"value":"square"}}},{"id":5131774,"type":"pod","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"title":{"id":129470281,"value":"CHARACTER"},"copy":{"id":129470282,"value":null},"media":{"id":129470283,"value":"image"},"image":{"id":129470284,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/lickuk45yheaavtzpc6hmc2dp1is5mukfou0veqrduxd1iko.jpeg.jpg?w=auto&h=auto&fy=0.4003246054422\",\"alt\":\"Confident young boy with wavy light brown hair stands smiling in a warmly lit room, wearing a pastel t-shirt that reads \\\"Character\\\" and denim jeans, with soft neutral d\\u00e9cor in the background.\"}"},"video":{"id":129470285,"value":"#{video.default}"},"autoplayInBackground":{"id":129470286,"value":"1"},"titleSize":{"id":129470287,"value":"1"},"overlay":{"id":129470288,"value":"1"},"href":{"id":129470289,"value":null},"borderRadius":{"id":129470290,"value":"#{image.border.radius}"},"overlayOpacity":{"id":129470291,"value":"0"},"overlayColors":{"id":129470292,"value":null},"overlayDirection":{"id":129470293,"value":"90"},"template":{"id":129470294,"value":"pod"},"padding":{"id":129470295,"value":"6"},"fullWidth":{"id":129470296,"value":"0"},"fullBackgroundColor":{"id":129470297,"value":"#fff0"},"published":{"id":129470298,"value":"1"},"conditions":{"id":129470299,"value":"[]"},"ratio":{"id":129470300,"value":"square"}}}],"properties":{"breakpoints":{"id":129470220,"value":"{\"xs\":2}"}}}],"properties":{"direction":{"id":129470198,"value":"row"},"padding":{"id":129470199,"value":"2"}}},{"id":5131775,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":129470301,"value":"2"},"html":{"id":129470302,"value":"<h3><strong>What We Believe<\/strong><\/h3><p>As parents, carers, and makers \u2014 with kids in our lives and hearts \u2014 we noticed a gap in the world of children\u2019s wear. Too often, clothes focus on trends rather than on children\u2019s needs.<\/p><p>We wanted more.<\/p><p>More joy,<br \/>More meaning,<br \/>More heart,<br \/>More character.<\/p><p>Our journey began with a simple idea: to design ethical children\u2019s clothing that does more than decorate. Clothing that helps children feel seen, strong, and loved \u2014 empowering kids through fashion that nurtures character.<\/p><p>We\u2019re not just a sustainable kidswear brand \u2014 we\u2019re a community of dreamers and doers, united by a shared purpose: to uplift all children, no matter their colour, race, or story.<\/p><p>At DandyLand, thoughtful design for kids is our language \u2014 character-building kidswear is our mission. Behind every stitch is a team that cares deeply about childhood, creativity, and the power of self-expression.<\/p><p>When your Dandy wears DandyLand, they\u2019re wearing heart, hope, and a brighter tomorrow \u2014 crafted from organic cotton by a UK brand for kids\u2019 clothes who believe in kidswear with a message.<\/p>"},"textColor":{"id":129470303,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":107019846,"value":null},"title":{"id":107019847,"value":null},"backgroundColor":{"id":107019849,"value":"#FFF5E1"},"padding":{"id":107019853,"value":"3"},"fullWidth":{"id":107019854,"value":"0"},"fullBackgroundColor":{"id":107019855,"value":"#{feature.fullBackground.color}"},"published":{"id":107019856,"value":"0"},"conditions":{"id":107019857,"value":"[]"},"direction":{"id":129470193,"value":"column"},"textColor":{"id":129470194,"value":"#{feature.text.color}"},"buttonText":{"id":129470195,"value":null},"copy":{"id":129470196,"value":"<h3><strong>What We Believe<\/strong><\/h3><p>As parents, carers, and makers \u2014 with kids in our lives and hearts \u2014 we noticed a gap in the world of children\u2019s wear. Too often, clothes focus on trends rather than on children\u2019s needs.<\/p><p>We wanted more.<\/p><p>More joy,<br \/>More meaning,<br \/>More heart,<br \/>More character.<\/p><p>Our journey began with a simple idea: to design ethical children\u2019s clothing that does more than decorate. Clothing that helps children feel seen, strong, and loved \u2014 empowering kids through fashion that nurtures character.<\/p><p>We\u2019re not just a sustainable kidswear brand \u2014 we\u2019re a community of dreamers and doers, united by a shared purpose: to uplift all children, no matter their colour, race, or story.<\/p><p>At DandyLand, thoughtful design for kids is our language \u2014 character-building kidswear is our mission. Behind every stitch is a team that cares deeply about childhood, creativity, and the power of self-expression.<\/p><p>When your Dandy wears DandyLand, they\u2019re wearing heart, hope, and a brighter tomorrow \u2014 crafted from organic cotton by a UK brand for kids\u2019 clothes who believe in kidswear with a message.<\/p>"},"template":{"id":129470197,"value":"feature"}}},{"id":4414843,"type":"row","published":1,"size":{"x":12,"y":0},"order":10,"items":[{"id":4538282,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":111221086,"value":null},"copy":{"id":111221087,"value":null},"media":{"id":111221088,"value":"image"},"image":{"id":111221089,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/rbwnhqlx7vtlmg7e1h4p9ow5scn0hvndfim8ynfnumnojpzu.jpeg.jpg?w=auto&h=auto&fx=0.4977609499782\",\"alt\":\"Dandy Land Values\"}"},"video":{"id":111221090,"value":"#{video.default}"},"autoplayInBackground":{"id":111221091,"value":"1"},"titleSize":{"id":111221092,"value":"1"},"overlay":{"id":111221093,"value":"1"},"href":{"id":111221094,"value":null},"borderRadius":{"id":111221095,"value":"#{image.border.radius}"},"overlayOpacity":{"id":111221096,"value":"0"},"overlayColors":{"id":111221097,"value":null},"overlayDirection":{"id":111221098,"value":"90"},"padding":{"id":111221100,"value":"6"},"fullWidth":{"id":111221101,"value":"0"},"fullBackgroundColor":{"id":111221102,"value":"#fff0"},"published":{"id":111221103,"value":"1"},"conditions":{"id":111221104,"value":"[]"},"ratio":{"id":111221105,"value":"square"},"template":{"id":129478797,"value":"pod"}}},{"id":5132143,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":129478798,"value":"2"},"html":{"id":129478799,"value":"<h3>Our Values<\/h3><p><strong>More than clothing \u2014 a foundation for character.<\/strong><br \/>Designed to nurture kindness, respect, and the courage to be yourself.<\/p><p><strong>Designed with purpose. Made for growth.<\/strong><br \/>Every piece balances comfort, play, and intention \u2014 helping children feel confident, creative, and free.<\/p><p><strong>Every child seen. Every child valued.<\/strong><br \/>We create for all children \u2014 celebrating differences and empowering each one to feel strong, included, and confident.<\/p><p><strong>Made with care for their future.<\/strong><br \/>Ethical practices and organic materials \u2014 protecting the world they\u2019ll grow into.<\/p><p><strong>Built by families, for families.<\/strong><br \/>A community of parents, makers, and dreamers raising the next generation with care and intention.<\/p>"},"textColor":{"id":129478800,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":107459518,"value":null},"title":{"id":107459519,"value":"Empowering Every Little Dandy"},"backgroundColor":{"id":107459521,"value":"#FFF5E1"},"padding":{"id":107459525,"value":"6"},"fullWidth":{"id":107459526,"value":"0"},"fullBackgroundColor":{"id":107459527,"value":"#{feature.fullBackground.color}"},"published":{"id":107459528,"value":"0"},"conditions":{"id":107459529,"value":"[]"},"direction":{"id":129478792,"value":"column"},"textColor":{"id":129478793,"value":"#{feature.text.color}"},"buttonText":{"id":129478794,"value":null},"copy":{"id":129478795,"value":"<h3>Our Values<\/h3><p><strong>More than clothing \u2014 a foundation for character.<\/strong><br \/>Designed to nurture kindness, respect, and the courage to be yourself.<\/p><p><strong>Designed with purpose. Made for growth.<\/strong><br \/>Every piece balances comfort, play, and intention \u2014 helping children feel confident, creative, and free.<\/p><p><strong>Every child seen. Every child valued.<\/strong><br \/>We create for all children \u2014 celebrating differences and empowering each one to feel strong, included, and confident.<\/p><p><strong>Made with care for their future.<\/strong><br \/>Ethical practices and organic materials \u2014 protecting the world they\u2019ll grow into.<\/p><p><strong>Built by families, for families.<\/strong><br \/>A community of parents, makers, and dreamers raising the next generation with care and intention.<\/p>"},"template":{"id":129478796,"value":"feature"}}},{"id":4414846,"type":"banner","published":1,"size":{"x":12,"y":0},"order":11,"items":[],"properties":{"type":{"id":107020066,"value":"slim"},"title":{"id":107020067,"value":"An interview with our founder"},"copy":{"id":107020068,"value":"Blogs are are really good way of talking to your fans and they help grow your traffic."},"titleColor":{"id":107020069,"value":"#{banner.title.color}"},"titleBackground":{"id":107020070,"value":"#{banner.title.background.color}"},"copyColor":{"id":107020071,"value":"#{banner.copy.color}"},"copyBackground":{"id":107020072,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":107020073,"value":"95%"},"textShadow":{"id":107020074,"value":"#{banner.text.shadow}"},"borderRadius":{"id":107020075,"value":"0px"},"buttonBorderRadius":{"id":107020076,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":107020077,"value":"#{button.primary.color}"},"buttonStyle":{"id":107020078,"value":"secondary"},"buttonSize":{"id":107020079,"value":"standard"},"overlayOpacity":{"id":107020080,"value":"0.15"},"overlayColourStart":{"id":107020081,"value":"#000000"},"overlayColourEnd":{"id":107020082,"value":"#000000"},"overlayDirection":{"id":107020083,"value":"90"},"image":{"id":107020084,"value":"#{image.default}"},"video":{"id":107020085,"value":null},"videoThumbnail":{"id":107020086,"value":null},"media":{"id":107020087,"value":"image"},"align":{"id":107020088,"value":"center"},"verticalAlignment":{"id":107020089,"value":"center"},"font":{"id":107020090,"value":"#{heading1.font}"},"actions":{"id":107020091,"value":"[{\"text\":\"Read Our Blog\",\"href\":\"#\"}]"},"padding":{"id":107020093,"value":"6"},"fullWidth":{"id":107020094,"value":"1"},"fullBackgroundColor":{"id":107020095,"value":"#{banner.fullBackground.color}"},"published":{"id":107020096,"value":"0"},"conditions":{"id":107020097,"value":"[]"},"template":{"id":107698064,"value":"banner"}}},{"id":4414847,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":13,"items":[],"properties":{"padding":{"id":107528737,"value":"6"},"spacing":{"id":107528738,"value":"64px"},"font":{"id":107528739,"value":"Nunito"},"title":{"id":107528740,"value":"Join the DandyLand community"},"copy":{"id":107528741,"value":"Get new drops, values\u2011led stories, and designs that help children grow."},"stacked":{"id":107528742,"value":"1"},"backgroundColor":{"id":107528743,"value":"#FDFBF7"},"textColor":{"id":107528744,"value":"#{newsletter.text.color}"},"primaryActions":{"id":107528745,"value":"1"},"formBorderRadius":{"id":107528746,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":107528747,"value":"#{button.border.radius}"},"borderRadius":{"id":107528748,"value":"#{newsletter.border.radius}"},"mailingList":{"id":107528749,"value":58305},"fullWidth":{"id":107528751,"value":"0"},"fullBackgroundColor":{"id":107528752,"value":"#{newsletter.fullBackground.color}"},"published":{"id":107528753,"value":"1"},"conditions":{"id":107528754,"value":"[]"},"template":{"id":129564273,"value":"newsletterSubscribe"}}},{"id":4419675,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":129469638,"value":"<h3>THE WORLD TODAY<\/h3><p>The world they\u2019re growing up in<br \/>Childhood today is louder, faster, and more confusing than ever. Confidence is fragile. Kindness is often overlooked. We believe childhood should be protected, nurtured, and guided \u2014 not left to chance.<\/p>"},"borderRadius":{"id":129469639,"value":"#{text.border.radius}"},"textColor":{"id":129469640,"value":"#{text.color}"},"backgroundColour":{"id":129469641,"value":"#0000"},"truncateHeight":{"id":129469642,"value":null},"template":{"id":129469643,"value":"text"},"padding":{"id":129469644,"value":"6"},"fullWidth":{"id":129469645,"value":"0"},"fullBackgroundColor":{"id":129469646,"value":"#{text.fullBackground.color}"},"published":{"id":129469647,"value":"1"},"conditions":{"id":129469648,"value":"[]"}}},{"id":4728267,"type":"grid","published":1,"size":{"x":12,"y":0},"order":12,"items":[{"id":4728268,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":117526665,"value":"Sustainable"},"copy":{"id":117526666,"value":"\u201cRooted in nature, made to last\u201d"},"buttonText":{"id":117526667,"value":null},"image":{"id":117526668,"value":null},"iconShadow":{"id":117526672,"value":"none"},"iconSize":{"id":117526676,"value":"6"},"iconColour":{"id":117526677,"value":"#{text.color}"},"iconHorizontalAlign":{"id":117526678,"value":"center"},"iconVerticalAlign":{"id":117526679,"value":"center"},"href":{"id":117526680,"value":null},"backgroundColor":{"id":117526682,"value":"#fff0"},"overlayOpacity":{"id":117526684,"value":"0"},"overlayColors":{"id":117526685,"value":null},"overlayDirection":{"id":117526686,"value":"90"},"padding":{"id":117526689,"value":"6"},"fullWidth":{"id":117526690,"value":"0"},"fullBackgroundColor":{"id":117526691,"value":"#fff0"},"published":{"id":117526692,"value":"1"},"conditions":{"id":117526693,"value":"[]"},"icon":{"id":117528478,"value":"{\"prefix\":\"fal\",\"iconName\":\"trees\",\"icon\":[640,512,[],\"f724\",\"M167.6 11.9c12.8-15 35.9-15 48.7 0L318.5 131.8c4.1 4.8 6.4 11 6.4 17.4c0 14.8-12 26.8-26.8 26.8l-12.1 0 61.4 67.4c4.5 4.9 7 11.3 7 17.9c0 14.7-11.9 26.6-26.6 26.6l-15.1 0 65.6 84.4C382 377.2 384 383 384 389c0 14.9-12.1 27-27 27l-121.9 0L208 416l0 80c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-80-27.1 0L27 416c-14.9 0-27-12.1-27-27c0-6 2-11.8 5.7-16.6L71.3 288l-15.1 0c-14.7 0-26.6-11.9-26.6-26.6c0-6.6 2.5-13 7-17.9L97.9 176l-12.1 0c-14.8 0-26.8-12-26.8-26.8c0-6.4 2.3-12.5 6.4-17.4L167.6 11.9zM235.1 384l111.7 0L267.4 281.8c-3.7-4.8-4.4-11.4-1.7-16.9s8.3-9 14.4-9l35.7 0L238 170.8c-4.3-4.7-5.4-11.4-2.8-17.2s8.3-9.5 14.6-9.5l37 0L192 32.7 97.1 144l37 0c6.3 0 12.1 3.7 14.6 9.5s1.5 12.6-2.8 17.2L68.3 256l35.7 0c6.1 0 11.7 3.5 14.4 9s2 12-1.7 16.9L37.2 384l111.7 0 27.1 0 0-176c0-8.8 7.2-16 16-16s16 7.2 16 16l0 176 27.1 0zM423.5 12.6c12.7-15.4 36.2-15.6 49.1-.4l102 119.7c4.1 4.8 6.4 11 6.4 17.4c0 14.8-12 26.8-26.8 26.8l-12.1 0 61.4 67.4c4.5 4.9 7 11.3 7 17.9c0 14.7-11.9 26.6-26.6 26.6l-15.1 0 65.6 84.4C638 377.2 640 383 640 389c0 14.9-12.1 27-27 27l-149 0 0 80c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-96 0-192c0-8.8 7.2-16 16-16s16 7.2 16 16l0 176 138.8 0L523.4 281.8c-3.8-4.8-4.4-11.4-1.7-16.9s8.3-9 14.4-9l35.7 0L494 170.8c-4.3-4.7-5.4-11.4-2.8-17.2s8.3-9.5 14.6-9.5l37 0L448.2 32.9 388 106.2c-5.6 6.8-15.7 7.8-22.5 2.2s-7.8-15.7-2.2-22.5l60.2-73.2z\"],\"value\":\"trees\",\"selected\":true}"},"textAlign":{"id":129564242,"value":"center"},"textColor":{"id":129564243,"value":"#{text.color}"},"textShadow":{"id":129564244,"value":"none"},"horizontalAlign":{"id":129564245,"value":"center"},"verticalAlign":{"id":129564246,"value":"center"},"borderRadius":{"id":129564247,"value":"#{image.border.radius}"},"overlay":{"id":129564248,"value":"0"},"textSize":{"id":129564249,"value":"large"},"template":{"id":129564250,"value":"pod"},"ratio":{"id":129564251,"value":"wide"},"buttonTextColor":{"id":129564252,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":129564253,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":129564254,"value":"#0000"},"buttonBorderRadius":{"id":129564255,"value":"#{button.border.radius}"},"buttonFill":{"id":129564256,"value":"0"}}},{"id":4728269,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":117526700,"value":"Ecological"},"copy":{"id":117526701,"value":"\u201cNaturally made. Thoughtfully worn.\u201d"},"buttonText":{"id":117526702,"value":null},"image":{"id":117526703,"value":null},"iconShadow":{"id":117526707,"value":"none"},"icon":{"id":117526710,"value":"{\"prefix\":\"fal\",\"iconName\":\"seedling\",\"icon\":[512,512,[127793,\"sprout\"],\"f4d8\",\"M80 96h-64C7.156 96 0 103.2 0 112C0 226.7 93.31 320 208 320H256v144c0 8.836 7.164 16 16 16s16-7.164 16-16v-160C288 189.3 194.7 96 80 96zM208 288C116.3 288 40.83 217.6 32.72 128H80c91.66 0 167.2 70.41 175.3 160H208zM496 32h-64c-66.75 0-129.9 32.41-168.1 86.66C257.9 125.8 259.5 135.8 266.7 141c7.141 5.125 17.16 3.5 22.33-3.656C322.1 91.41 375.5 64 432 64h47.27c-7.734 83.78-75.48 152.4-160.6 159.4c-8.812 .7187-15.36 8.438-14.64 17.25c.7031 8.375 7.688 14.69 15.94 14.69c.4375 0 .8906-.0313 1.328-.0625C428.2 246.5 512 155.4 512 48C512 39.16 504.8 32 496 32z\"]}"},"iconSize":{"id":117526711,"value":"6"},"iconColour":{"id":117526712,"value":"#{text.color}"},"iconHorizontalAlign":{"id":117526713,"value":"center"},"iconVerticalAlign":{"id":117526714,"value":"center"},"href":{"id":117526715,"value":null},"backgroundColor":{"id":117526717,"value":"#fff0"},"overlayOpacity":{"id":117526719,"value":"0"},"overlayColors":{"id":117526720,"value":null},"overlayDirection":{"id":117526721,"value":"90"},"padding":{"id":117526724,"value":"6"},"fullWidth":{"id":117526725,"value":"0"},"fullBackgroundColor":{"id":117526726,"value":"#fff0"},"published":{"id":117526727,"value":"1"},"conditions":{"id":117526728,"value":"[]"},"textAlign":{"id":129564257,"value":"center"},"textColor":{"id":129564258,"value":"#{text.color}"},"textShadow":{"id":129564259,"value":"none"},"horizontalAlign":{"id":129564260,"value":"center"},"verticalAlign":{"id":129564261,"value":"center"},"borderRadius":{"id":129564262,"value":"#{image.border.radius}"},"overlay":{"id":129564263,"value":"0"},"textSize":{"id":129564264,"value":"large"},"template":{"id":129564265,"value":"pod"},"ratio":{"id":129564266,"value":"wide"},"buttonTextColor":{"id":129564267,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":129564268,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":129564269,"value":"#0000"},"buttonBorderRadius":{"id":129564270,"value":"#{button.border.radius}"},"buttonFill":{"id":129564271,"value":"0"}}},{"id":4728270,"type":"pod","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"title":{"id":117526735,"value":"Ethical"},"copy":{"id":117526736,"value":"\u201cDesigned with heart, guided by values\u201d"},"buttonText":{"id":117526737,"value":null},"image":{"id":117526738,"value":null},"textAlign":{"id":117526739,"value":"center"},"textColor":{"id":117526740,"value":"#{text.color}"},"textShadow":{"id":117526741,"value":"none"},"iconShadow":{"id":117526742,"value":"none"},"horizontalAlign":{"id":117526743,"value":"center"},"verticalAlign":{"id":117526744,"value":"center"},"iconSize":{"id":117526746,"value":"6"},"iconColour":{"id":117526747,"value":"#{text.color}"},"iconHorizontalAlign":{"id":117526748,"value":"center"},"iconVerticalAlign":{"id":117526749,"value":"center"},"href":{"id":117526750,"value":null},"borderRadius":{"id":117526751,"value":"#{image.border.radius}"},"backgroundColor":{"id":117526752,"value":"#fff0"},"overlay":{"id":117526753,"value":"0"},"overlayOpacity":{"id":117526754,"value":"0"},"overlayColors":{"id":117526755,"value":null},"overlayDirection":{"id":117526756,"value":"90"},"textSize":{"id":117526757,"value":"large"},"padding":{"id":117526759,"value":"6"},"fullWidth":{"id":117526760,"value":"0"},"fullBackgroundColor":{"id":117526761,"value":"#fff0"},"published":{"id":117526762,"value":"1"},"conditions":{"id":117526763,"value":"[]"},"ratio":{"id":117526764,"value":"wide"},"buttonTextColor":{"id":117526765,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":117526766,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":117526767,"value":"#0000"},"buttonBorderRadius":{"id":117526768,"value":"#{button.border.radius}"},"buttonFill":{"id":117526769,"value":"0"},"icon":{"id":117528857,"value":"{\"prefix\":\"fal\",\"iconName\":\"circle-heart\",\"icon\":[512,512,[\"heart-circle\"],\"f4c7\",\"M256 32a224 224 0 1 1 0 448 224 224 0 1 1 0-448zm0 480A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM131.9 164.9c-29.4 29.8-29.4 78.2 0 108L233.5 376.1c6.2 6.3 14.3 9.4 22.5 9.4s16.3-3.1 22.5-9.4L380.1 272.9c29.4-29.8 29.4-78.2 0-108c-27.8-28.2-71.9-29.7-101.5-4.6c-5.8 4.9-11 10.4-16.3 15.9c-2.1 2.2-4.2 4.5-6.4 6.6c-2.1-2.2-4.3-4.4-6.4-6.6c-5.2-5.5-10.5-11-16.3-15.9c-29.6-25.1-73.7-23.6-101.5 4.6zm83.6 22.5l29.1 29.6c6.3 6.4 16.5 6.4 22.8 0l29.1-29.6c16.8-17.1 44-17.1 60.8 0c17.1 17.4 17.1 45.7 0 63.1L256 353.3 154.7 250.4c-17.1-17.4-17.1-45.7 0-63.1c16.8-17.1 44-17.1 60.8 0z\"],\"value\":\"circle-heart\",\"selected\":true}"},"template":{"id":129564272,"value":"pod"}}}],"properties":{"limit":{"id":117526655,"value":"3"},"breakpoints":{"id":117526657,"value":"{\"xs\":1,\"sm\":3}"},"spacing":{"id":117526658,"value":null},"padding":{"id":117526660,"value":"6"},"fullWidth":{"id":117526661,"value":"0"},"fullBackgroundColor":{"id":117526662,"value":"#fff0"},"published":{"id":117526663,"value":"0"},"conditions":{"id":117526664,"value":"[]"},"title":{"id":129564239,"value":null},"align":{"id":129564240,"value":"center"},"template":{"id":129564241,"value":"icon-triple-gate"}}},{"id":5131780,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":5131781,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":129470545,"value":null},"copy":{"id":129470546,"value":null},"media":{"id":129470547,"value":"image"},"image":{"id":129470548,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/2xtqzwty9jkqvypkcbre0z4quix6qbauypdfkmu5eedr4uwy.png.png?w=auto&h=auto&fx=0.33203607428343\",\"alt\":\"organic cotton kids clothes UK \\u2014 DandyLand ethical childrenswear\"}"},"video":{"id":129470549,"value":null},"autoplayInBackground":{"id":129470550,"value":"1"},"titleSize":{"id":129470551,"value":"1"},"overlay":{"id":129470552,"value":"1"},"href":{"id":129470553,"value":null},"borderRadius":{"id":129470554,"value":"#{image.border.radius}"},"overlayOpacity":{"id":129470555,"value":"0"},"overlayColors":{"id":129470556,"value":null},"overlayDirection":{"id":129470557,"value":"90"},"padding":{"id":129470559,"value":"6"},"fullWidth":{"id":129470560,"value":"0"},"fullBackgroundColor":{"id":129470561,"value":"#fff0"},"published":{"id":129470562,"value":"1"},"conditions":{"id":129470563,"value":"[]"},"ratio":{"id":129470564,"value":"4:3"},"template":{"id":129564134,"value":"pod"}}},{"id":5134959,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":129564135,"value":"2"},"html":{"id":129564136,"value":"<h3><strong>Why DandyLand Exists<\/strong><\/h3><p>To help children grow with confidence, kindness, and a strong sense of self \u2014 through what they wear and what it represents.<br \/><br \/> Every piece is crafted from <strong>organic cotton<\/strong>, designed for movement, imagination, and real childhoods.<\/p>"},"textColor":{"id":129564137,"value":"#6A6A6A"}}},{"id":5134960,"type":"button","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"text":{"id":129564138,"value":"Explore DandyLand"},"href":{"id":129564139,"value":"#"},"borderRadius":{"id":129564140,"value":"#{feature.border.radius}"},"align":{"id":129564141,"value":"left"},"primaryColor":{"id":129564142,"value":"#{button.primary.color}"},"secondaryColor":{"id":129564143,"value":"#6A6A6A"},"primary":{"id":129564144,"value":"0"}}}],"properties":{"icon":{"id":129470533,"value":"{\"prefix\":\"fal\",\"iconName\":\"leaf-heart\",\"icon\":[512,512,[],\"f4cb\",\"M272 128l104 0c37.4 0 71.5-14.3 97.1-37.7c4.5 21.1 6.9 43.3 6.9 66.3c0 149-98.2 258.9-207.2 259.4l-.8 0c0 0 0 0 0 0c-79.5 0-144-64.5-144-144c0-79.5 64.5-144 144-144zM463.2 54.3C442.6 79.8 411.2 96 376 96L272 96C174.8 96 96 174.8 96 272c0 2.5 .1 4.9 .2 7.4c-.1-2.4-.2-4.9-.2-7.4c0-4 .1-8 .4-12C41.2 295.7 4 356.9 1.4 427.1L0 463.4c-.3 8.8 6.6 16.3 15.4 16.6s16.3-6.6 16.6-15.4l1.3-36.3C35.3 375.8 60 329.4 98 298.4c0 0 0 0 0 0C110.7 383.1 183.8 448 272 448l1 0c132.1-.7 239-130.9 239-291.4c0-33.9-4.8-66.5-13.5-96.8l-.4-1.5c-1.1-3.6-2.2-7.2-3.4-10.8s-2.4-7.1-3.7-10.6c-2.6-6.9-12.7-6.6-16.2-.1c-1.4 2.7-3 5.3-4.6 7.8c-2 3.1-4.1 6.1-6.4 8.9l-.6 .8zM97.7 296.6c.1 .6 .2 1.2 .3 1.7l-.3-1.7zm124-53.8c0-11.9 9.6-21.5 21.5-21.5l1.5 0c6 0 11.7 2.3 16 6.5l16.1 15.6c6.2 6 16.1 6 22.3 0l16.1-15.6c4.3-4.2 10.1-6.5 16-6.5l1.5 0c11.9 0 21.5 9.6 21.5 21.5c0 5.8-2.3 11.4-6.5 15.4L288 316.4l-59.8-58.1c-4.2-4-6.5-9.6-6.5-15.4zm21.5-53.5c-29.5 0-53.5 23.9-53.5 53.5c0 14.4 5.8 28.3 16.2 38.4l70.9 69c6.2 6 16.1 6 22.3 0l70.9-69c10.4-10.1 16.2-23.9 16.2-38.4c0-29.5-23.9-53.5-53.5-53.5l-1.5 0c-14.3 0-28.1 5.6-38.4 15.6l-4.9 4.8-4.9-4.8c-10.3-10-24-15.6-38.4-15.6l-1.5 0z\"],\"value\":\"leaf-heart\",\"selected\":true}"},"title":{"id":129470534,"value":null},"backgroundColor":{"id":129470536,"value":"#{feature.background.color}"},"padding":{"id":129470540,"value":"3"},"fullWidth":{"id":129470541,"value":"0"},"fullBackgroundColor":{"id":129470542,"value":"#{feature.fullBackground.color}"},"published":{"id":129470543,"value":"1"},"conditions":{"id":129470544,"value":"[]"},"buttonText":{"id":129472064,"value":"Explore DandyLand"},"direction":{"id":129564130,"value":"column"},"textColor":{"id":129564131,"value":"#6A6A6A"},"copy":{"id":129564132,"value":"<h3><strong>Why DandyLand Exists<\/strong><\/h3><p>To help children grow with confidence, kindness, and a strong sense of self \u2014 through what they wear and what it represents.<br \/><br \/> Every piece is crafted from <strong>organic cotton<\/strong>, designed for movement, imagination, and real childhoods.<\/p>"},"template":{"id":129564133,"value":"feature"}}},{"id":5132133,"type":"row","published":1,"size":{"x":12,"y":0},"order":3,"items":[{"id":5134961,"type":"grid","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":5134962,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":129564152,"value":"Courage"},"copy":{"id":129564153,"value":"the confidence to begin"},"media":{"id":129564154,"value":"image"},"image":{"id":129564155,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/kwogdygm13o9j696zhsbjb00khblik28gdjkalfe2jjuumml.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":129564156,"value":null},"autoplayInBackground":{"id":129564157,"value":"1"},"titleSize":{"id":129564158,"value":"1"},"overlay":{"id":129564159,"value":"1"},"href":{"id":129564160,"value":"\/collection\/brave-hearts\/"},"borderRadius":{"id":129564161,"value":"#{image.border.radius}"},"overlayOpacity":{"id":129564162,"value":"0.3"},"overlayColors":{"id":129564163,"value":"#CCAF6B, #CCAF6B"},"overlayDirection":{"id":129564164,"value":"180"},"template":{"id":129564165,"value":"pod"},"padding":{"id":129564166,"value":"6"},"fullWidth":{"id":129564167,"value":"0"},"fullBackgroundColor":{"id":129564168,"value":"#fff0"},"published":{"id":129564169,"value":"1"},"conditions":{"id":129564170,"value":"[]"},"ratio":{"id":129564171,"value":"4:3"}}},{"id":5134963,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":129564172,"value":"Kindness"},"copy":{"id":129564173,"value":"the strength to care"},"media":{"id":129564174,"value":"image"},"image":{"id":129564175,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/n9koonhsalspumnfawp4vculayekgwg2rzrbjbaryoy2cgix.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":129564176,"value":null},"autoplayInBackground":{"id":129564177,"value":"1"},"titleSize":{"id":129564178,"value":"1"},"overlay":{"id":129564179,"value":"1"},"href":{"id":129564180,"value":"\/collection\/little-helpers\/"},"borderRadius":{"id":129564181,"value":"#{image.border.radius}"},"overlayOpacity":{"id":129564182,"value":"0.3"},"overlayColors":{"id":129564183,"value":"#CCAF6B, #CCAF6B"},"overlayDirection":{"id":129564184,"value":"180"},"template":{"id":129564185,"value":"pod"},"padding":{"id":129564186,"value":"6"},"fullWidth":{"id":129564187,"value":"0"},"fullBackgroundColor":{"id":129564188,"value":"#fff0"},"published":{"id":129564189,"value":"1"},"conditions":{"id":129564190,"value":"[]"},"ratio":{"id":129564191,"value":"4:3"}}},{"id":5134964,"type":"pod","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"title":{"id":129564192,"value":"Identity"},"copy":{"id":129564193,"value":"the freedom to be"},"media":{"id":129564194,"value":"image"},"image":{"id":129564195,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/zh1zi2qjyojigyp4lwyvwqkci5fd7c2u7x9fxgm2vyavlqnp.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":129564196,"value":null},"autoplayInBackground":{"id":129564197,"value":"1"},"titleSize":{"id":129564198,"value":"1"},"overlay":{"id":129564199,"value":"1"},"href":{"id":129564200,"value":"\/collection\/be-you\/"},"borderRadius":{"id":129564201,"value":"#{image.border.radius}"},"overlayOpacity":{"id":129564202,"value":"0.3"},"overlayColors":{"id":129564203,"value":"#CCAF6B, #CCAF6B"},"overlayDirection":{"id":129564204,"value":"180"},"template":{"id":129564205,"value":"pod"},"padding":{"id":129564206,"value":"6"},"fullWidth":{"id":129564207,"value":"0"},"fullBackgroundColor":{"id":129564208,"value":"#fff0"},"published":{"id":129564209,"value":"1"},"conditions":{"id":129564210,"value":"[]"},"ratio":{"id":129564211,"value":"4:3"}}}],"properties":{"breakpoints":{"id":129564149,"value":"{\"xs\":1,\"sm\":3}"},"padding":{"id":129564150,"value":"2"},"spacing":{"id":129564151,"value":null}}},{"id":5134965,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":129564212,"value":"2"},"html":{"id":129564213,"value":"<p><\/p>"},"textColor":{"id":129564214,"value":"#6A6A6A"}}},{"id":5134966,"type":"button","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"text":{"id":129564215,"value":"Explore DandyLand"},"href":{"id":129564216,"value":"#"},"borderRadius":{"id":129564217,"value":"#{feature.border.radius}"},"align":{"id":129564218,"value":"left"},"primaryColor":{"id":129564219,"value":"#{button.primary.color}"},"secondaryColor":{"id":129564220,"value":"#6A6A6A"},"primary":{"id":129564221,"value":"0"}}}],"properties":{"icon":{"id":129478598,"value":null},"title":{"id":129478599,"value":"Our Growth System"},"backgroundColor":{"id":129478601,"value":"#{feature.background.color}"},"padding":{"id":129478605,"value":"6"},"fullWidth":{"id":129478606,"value":"0"},"fullBackgroundColor":{"id":129478607,"value":"#{feature.fullBackground.color}"},"published":{"id":129478608,"value":"1"},"conditions":{"id":129478609,"value":"[]"},"buttonText":{"id":129478959,"value":"Explore DandyLand"},"direction":{"id":129564145,"value":"column"},"textColor":{"id":129564146,"value":"#6A6A6A"},"copy":{"id":129564147,"value":"<p><\/p>"},"template":{"id":129564148,"value":"feature"}}},{"id":5132277,"type":"grid","published":1,"size":{"x":12,"y":0},"order":5,"items":[{"id":5132278,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":129481241,"value":"Thoughtful Design"},"copy":{"id":129481242,"value":"made with intention"},"buttonText":{"id":129481243,"value":null},"image":{"id":129481244,"value":null},"textAlign":{"id":129481245,"value":"center"},"textColor":{"id":129481246,"value":"#{text.color}"},"textShadow":{"id":129481247,"value":"none"},"iconShadow":{"id":129481248,"value":"none"},"horizontalAlign":{"id":129481249,"value":"center"},"verticalAlign":{"id":129481250,"value":"center"},"icon":{"id":129481251,"value":"{\"prefix\":\"fal\",\"iconName\":\"leaf-heart\",\"icon\":[512,512,[],\"f4cb\",\"M272 128l104 0c37.4 0 71.5-14.3 97.1-37.7c4.5 21.1 6.9 43.3 6.9 66.3c0 149-98.2 258.9-207.2 259.4l-.8 0c0 0 0 0 0 0c-79.5 0-144-64.5-144-144c0-79.5 64.5-144 144-144zM463.2 54.3C442.6 79.8 411.2 96 376 96L272 96C174.8 96 96 174.8 96 272c0 2.5 .1 4.9 .2 7.4c-.1-2.4-.2-4.9-.2-7.4c0-4 .1-8 .4-12C41.2 295.7 4 356.9 1.4 427.1L0 463.4c-.3 8.8 6.6 16.3 15.4 16.6s16.3-6.6 16.6-15.4l1.3-36.3C35.3 375.8 60 329.4 98 298.4c0 0 0 0 0 0C110.7 383.1 183.8 448 272 448l1 0c132.1-.7 239-130.9 239-291.4c0-33.9-4.8-66.5-13.5-96.8l-.4-1.5c-1.1-3.6-2.2-7.2-3.4-10.8s-2.4-7.1-3.7-10.6c-2.6-6.9-12.7-6.6-16.2-.1c-1.4 2.7-3 5.3-4.6 7.8c-2 3.1-4.1 6.1-6.4 8.9l-.6 .8zM97.7 296.6c.1 .6 .2 1.2 .3 1.7l-.3-1.7zm124-53.8c0-11.9 9.6-21.5 21.5-21.5l1.5 0c6 0 11.7 2.3 16 6.5l16.1 15.6c6.2 6 16.1 6 22.3 0l16.1-15.6c4.3-4.2 10.1-6.5 16-6.5l1.5 0c11.9 0 21.5 9.6 21.5 21.5c0 5.8-2.3 11.4-6.5 15.4L288 316.4l-59.8-58.1c-4.2-4-6.5-9.6-6.5-15.4zm21.5-53.5c-29.5 0-53.5 23.9-53.5 53.5c0 14.4 5.8 28.3 16.2 38.4l70.9 69c6.2 6 16.1 6 22.3 0l70.9-69c10.4-10.1 16.2-23.9 16.2-38.4c0-29.5-23.9-53.5-53.5-53.5l-1.5 0c-14.3 0-28.1 5.6-38.4 15.6l-4.9 4.8-4.9-4.8c-10.3-10-24-15.6-38.4-15.6l-1.5 0z\"],\"value\":\"leaf-heart\",\"selected\":true}"},"iconSize":{"id":129481252,"value":"2"},"iconColour":{"id":129481253,"value":"#555555"},"iconHorizontalAlign":{"id":129481254,"value":"center"},"iconVerticalAlign":{"id":129481255,"value":"center"},"href":{"id":129481256,"value":null},"borderRadius":{"id":129481257,"value":"#{image.border.radius}"},"backgroundColor":{"id":129481258,"value":"#fff0"},"overlay":{"id":129481259,"value":"0"},"overlayOpacity":{"id":129481260,"value":"0"},"overlayColors":{"id":129481261,"value":null},"overlayDirection":{"id":129481262,"value":"90"},"textSize":{"id":129481263,"value":"large"},"template":{"id":129481264,"value":"pod"},"padding":{"id":129481265,"value":"6"},"fullWidth":{"id":129481266,"value":"0"},"fullBackgroundColor":{"id":129481267,"value":"#fff0"},"published":{"id":129481268,"value":"1"},"conditions":{"id":129481269,"value":"[]"},"ratio":{"id":129481270,"value":"wide"},"buttonTextColor":{"id":129481271,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":129481272,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":129481273,"value":"#0000"},"buttonBorderRadius":{"id":129481274,"value":"#{button.border.radius}"},"buttonFill":{"id":129481275,"value":"0"}}},{"id":5132279,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":129481276,"value":"Character Building"},"copy":{"id":129481277,"value":"clothing with meaning"},"buttonText":{"id":129481278,"value":null},"image":{"id":129481279,"value":null},"textAlign":{"id":129481280,"value":"center"},"textColor":{"id":129481281,"value":"#{text.color}"},"textShadow":{"id":129481282,"value":"none"},"iconShadow":{"id":129481283,"value":"none"},"horizontalAlign":{"id":129481284,"value":"center"},"verticalAlign":{"id":129481285,"value":"center"},"icon":{"id":129481286,"value":"{\"prefix\":\"fal\",\"iconName\":\"brightness-low\",\"icon\":[448,512,[],\"e0ca\",\"M248 80C248 93.25 237.3 104 224 104C210.7 104 200 93.25 200 80C200 66.75 210.7 56 224 56C237.3 56 248 66.75 248 80zM128 256C128 202.1 170.1 160 224 160C277 160 320 202.1 320 256C320 309 277 352 224 352C170.1 352 128 309 128 256zM224 320C259.3 320 288 291.3 288 256C288 220.7 259.3 192 224 192C188.7 192 160 220.7 160 256C160 291.3 188.7 320 224 320zM200 432C200 418.7 210.7 408 224 408C237.3 408 248 418.7 248 432C248 445.3 237.3 456 224 456C210.7 456 200 445.3 200 432zM400 280C386.7 280 376 269.3 376 256C376 242.7 386.7 232 400 232C413.3 232 424 242.7 424 256C424 269.3 413.3 280 400 280zM48 232C61.25 232 72 242.7 72 256C72 269.3 61.25 280 48 280C34.75 280 24 269.3 24 256C24 242.7 34.75 232 48 232zM120 128C120 141.3 109.3 152 96 152C82.75 152 72 141.3 72 128C72 114.7 82.75 104 96 104C109.3 104 120 114.7 120 128zM352 408C338.7 408 328 397.3 328 384C328 370.7 338.7 360 352 360C365.3 360 376 370.7 376 384C376 397.3 365.3 408 352 408zM376 128C376 141.3 365.3 152 352 152C338.7 152 328 141.3 328 128C328 114.7 338.7 104 352 104C365.3 104 376 114.7 376 128zM96 360C109.3 360 120 370.7 120 384C120 397.3 109.3 408 96 408C82.75 408 72 397.3 72 384C72 370.7 82.75 360 96 360z\"]}"},"iconSize":{"id":129481287,"value":"2"},"iconColour":{"id":129481288,"value":"#555555"},"iconHorizontalAlign":{"id":129481289,"value":"center"},"iconVerticalAlign":{"id":129481290,"value":"center"},"href":{"id":129481291,"value":null},"borderRadius":{"id":129481292,"value":"#{image.border.radius}"},"backgroundColor":{"id":129481293,"value":"#fff0"},"overlay":{"id":129481294,"value":"0"},"overlayOpacity":{"id":129481295,"value":"0"},"overlayColors":{"id":129481296,"value":null},"overlayDirection":{"id":129481297,"value":"90"},"textSize":{"id":129481298,"value":"large"},"template":{"id":129481299,"value":"pod"},"padding":{"id":129481300,"value":"6"},"fullWidth":{"id":129481301,"value":"0"},"fullBackgroundColor":{"id":129481302,"value":"#fff0"},"published":{"id":129481303,"value":"1"},"conditions":{"id":129481304,"value":"[]"},"ratio":{"id":129481305,"value":"wide"},"buttonTextColor":{"id":129481306,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":129481307,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":129481308,"value":"#0000"},"buttonBorderRadius":{"id":129481309,"value":"#{button.border.radius}"},"buttonFill":{"id":129481310,"value":"0"}}},{"id":5132280,"type":"pod","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"title":{"id":129481311,"value":"Inclusivity & Empowerment"},"copy":{"id":129481312,"value":"for every child"},"buttonText":{"id":129481313,"value":null},"image":{"id":129481314,"value":null},"textAlign":{"id":129481315,"value":"center"},"textColor":{"id":129481316,"value":"#{text.color}"},"textShadow":{"id":129481317,"value":"none"},"iconShadow":{"id":129481318,"value":"none"},"horizontalAlign":{"id":129481319,"value":"center"},"verticalAlign":{"id":129481320,"value":"center"},"icon":{"id":129481321,"value":"{\"prefix\":\"fal\",\"iconName\":\"circle-heart\",\"icon\":[512,512,[\"heart-circle\"],\"f4c7\",\"M256 32a224 224 0 1 1 0 448 224 224 0 1 1 0-448zm0 480A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM131.9 164.9c-29.4 29.8-29.4 78.2 0 108L233.5 376.1c6.2 6.3 14.3 9.4 22.5 9.4s16.3-3.1 22.5-9.4L380.1 272.9c29.4-29.8 29.4-78.2 0-108c-27.8-28.2-71.9-29.7-101.5-4.6c-5.8 4.9-11 10.4-16.3 15.9c-2.1 2.2-4.2 4.5-6.4 6.6c-2.1-2.2-4.3-4.4-6.4-6.6c-5.2-5.5-10.5-11-16.3-15.9c-29.6-25.1-73.7-23.6-101.5 4.6zm83.6 22.5l29.1 29.6c6.3 6.4 16.5 6.4 22.8 0l29.1-29.6c16.8-17.1 44-17.1 60.8 0c17.1 17.4 17.1 45.7 0 63.1L256 353.3 154.7 250.4c-17.1-17.4-17.1-45.7 0-63.1c16.8-17.1 44-17.1 60.8 0z\"],\"value\":\"circle-heart\",\"selected\":true}"},"iconSize":{"id":129481322,"value":"2"},"iconColour":{"id":129481323,"value":"#{text.color}"},"iconHorizontalAlign":{"id":129481324,"value":"center"},"iconVerticalAlign":{"id":129481325,"value":"center"},"href":{"id":129481326,"value":null},"borderRadius":{"id":129481327,"value":"#{image.border.radius}"},"backgroundColor":{"id":129481328,"value":"#fff0"},"overlay":{"id":129481329,"value":"0"},"overlayOpacity":{"id":129481330,"value":"0"},"overlayColors":{"id":129481331,"value":null},"overlayDirection":{"id":129481332,"value":"90"},"textSize":{"id":129481333,"value":"large"},"template":{"id":129481334,"value":"pod"},"padding":{"id":129481335,"value":"6"},"fullWidth":{"id":129481336,"value":"0"},"fullBackgroundColor":{"id":129481337,"value":"#fff0"},"published":{"id":129481338,"value":"1"},"conditions":{"id":129481339,"value":"[]"},"ratio":{"id":129481340,"value":"wide"},"buttonTextColor":{"id":129481341,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":129481342,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":129481343,"value":"#0000"},"buttonBorderRadius":{"id":129481344,"value":"#{button.border.radius}"},"buttonFill":{"id":129481345,"value":"0"}}},{"id":5132281,"type":"pod","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"title":{"id":129481346,"value":"Sustainability"},"copy":{"id":129481347,"value":"organic, ethical, responsible"},"buttonText":{"id":129481348,"value":null},"image":{"id":129481349,"value":null},"textAlign":{"id":129481350,"value":"center"},"textColor":{"id":129481351,"value":"#{text.color}"},"textShadow":{"id":129481352,"value":"none"},"iconShadow":{"id":129481353,"value":"none"},"horizontalAlign":{"id":129481354,"value":"center"},"verticalAlign":{"id":129481355,"value":"center"},"icon":{"id":129481356,"value":"{\"prefix\":\"fal\",\"iconName\":\"seedling\",\"icon\":[512,512,[127793,\"sprout\"],\"f4d8\",\"M80 96h-64C7.156 96 0 103.2 0 112C0 226.7 93.31 320 208 320H256v144c0 8.836 7.164 16 16 16s16-7.164 16-16v-160C288 189.3 194.7 96 80 96zM208 288C116.3 288 40.83 217.6 32.72 128H80c91.66 0 167.2 70.41 175.3 160H208zM496 32h-64c-66.75 0-129.9 32.41-168.1 86.66C257.9 125.8 259.5 135.8 266.7 141c7.141 5.125 17.16 3.5 22.33-3.656C322.1 91.41 375.5 64 432 64h47.27c-7.734 83.78-75.48 152.4-160.6 159.4c-8.812 .7187-15.36 8.438-14.64 17.25c.7031 8.375 7.688 14.69 15.94 14.69c.4375 0 .8906-.0313 1.328-.0625C428.2 246.5 512 155.4 512 48C512 39.16 504.8 32 496 32z\"]}"},"iconSize":{"id":129481357,"value":"2"},"iconColour":{"id":129481358,"value":"#555555"},"iconHorizontalAlign":{"id":129481359,"value":"center"},"iconVerticalAlign":{"id":129481360,"value":"center"},"href":{"id":129481361,"value":null},"borderRadius":{"id":129481362,"value":"#{image.border.radius}"},"backgroundColor":{"id":129481363,"value":"#fff0"},"overlay":{"id":129481364,"value":"0"},"overlayOpacity":{"id":129481365,"value":"0"},"overlayColors":{"id":129481366,"value":null},"overlayDirection":{"id":129481367,"value":"90"},"textSize":{"id":129481368,"value":"large"},"template":{"id":129481369,"value":"pod"},"padding":{"id":129481370,"value":"6"},"fullWidth":{"id":129481371,"value":"0"},"fullBackgroundColor":{"id":129481372,"value":"#fff0"},"published":{"id":129481373,"value":"1"},"conditions":{"id":129481374,"value":"[]"},"ratio":{"id":129481375,"value":"wide"},"buttonTextColor":{"id":129481376,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":129481377,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":129481378,"value":"#0000"},"buttonBorderRadius":{"id":129481379,"value":"#{button.border.radius}"},"buttonFill":{"id":129481380,"value":"0"}}}],"properties":{"title":{"id":129481230,"value":null},"limit":{"id":129481231,"value":"4"},"align":{"id":129481232,"value":"center"},"breakpoints":{"id":129481233,"value":"{\"xs\":2,\"lg\":4}"},"spacing":{"id":129481234,"value":null},"template":{"id":129481235,"value":"icon-quadruple-gate"},"padding":{"id":129481236,"value":"6"},"fullWidth":{"id":129481237,"value":"0"},"fullBackgroundColor":{"id":129481238,"value":"#fff0"},"published":{"id":129481239,"value":"1"},"conditions":{"id":129481240,"value":"[]"}}},{"id":5132287,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"html":{"id":129481510,"value":"<h3><strong>Rooted in values that matter<\/strong><\/h3><p><\/p>"},"borderRadius":{"id":129481511,"value":"#{text.border.radius}"},"textColor":{"id":129481512,"value":"#{text.color}"},"backgroundColour":{"id":129481513,"value":"#0000"},"truncateHeight":{"id":129481514,"value":null},"padding":{"id":129481516,"value":"3"},"fullWidth":{"id":129481517,"value":"0"},"fullBackgroundColor":{"id":129481518,"value":"#{text.fullBackground.color}"},"published":{"id":129481519,"value":"1"},"conditions":{"id":129481520,"value":"[]"},"template":{"id":129564222,"value":"text"}}},{"id":5132299,"type":"row","published":1,"size":{"x":12,"y":0},"order":6,"items":[{"id":5132300,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":129482147,"value":null},"copy":{"id":129482148,"value":null},"media":{"id":129482149,"value":"image"},"image":{"id":129482150,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/hypqlv1aaj2wcbue70jryqnuv8kt0s90ncffbwc40kh8jicj.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":129482151,"value":null},"autoplayInBackground":{"id":129482152,"value":"1"},"titleSize":{"id":129482153,"value":"1"},"overlay":{"id":129482154,"value":"1"},"href":{"id":129482155,"value":null},"borderRadius":{"id":129482156,"value":"#{image.border.radius}"},"overlayOpacity":{"id":129482157,"value":"0"},"overlayColors":{"id":129482158,"value":null},"overlayDirection":{"id":129482159,"value":"90"},"padding":{"id":129482161,"value":"6"},"fullWidth":{"id":129482162,"value":"0"},"fullBackgroundColor":{"id":129482163,"value":"#fff0"},"published":{"id":129482164,"value":"1"},"conditions":{"id":129482165,"value":"[]"},"ratio":{"id":129482166,"value":"short"},"template":{"id":129564227,"value":"pod"}}},{"id":5134967,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":129564228,"value":"2"},"html":{"id":129564229,"value":"<h3>Built by families, for families<\/h3><p>We are parents, makers, and dreamers \u2014 building something better for the next generation. Because what children wear should support who they become. <br \/>As a <strong>UK kidswear brand<\/strong>, we grow through community \u2014 families who believe in raising children with courage, kindness, and identity.<\/p>"},"textColor":{"id":129564230,"value":"#6A6A6A"}}},{"id":5134968,"type":"button","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"text":{"id":129564231,"value":"Explore DandyLand"},"href":{"id":129564232,"value":"#"},"borderRadius":{"id":129564233,"value":"#{feature.border.radius}"},"align":{"id":129564234,"value":"left"},"primaryColor":{"id":129564235,"value":"#{button.primary.color}"},"secondaryColor":{"id":129564236,"value":"#6A6A6A"},"primary":{"id":129564237,"value":"0"}}}],"properties":{"icon":{"id":129482135,"value":null},"title":{"id":129482136,"value":null},"backgroundColor":{"id":129482138,"value":"#{feature.background.color}"},"padding":{"id":129482142,"value":"6"},"fullWidth":{"id":129482143,"value":"0"},"fullBackgroundColor":{"id":129482144,"value":"#{feature.fullBackground.color}"},"published":{"id":129482145,"value":"1"},"conditions":{"id":129482146,"value":"[]"},"buttonText":{"id":129483678,"value":"Explore DandyLand"},"direction":{"id":129564223,"value":"column"},"textColor":{"id":129564224,"value":"#6A6A6A"},"copy":{"id":129564225,"value":"<h3>Built by families, for families<\/h3><p>We are parents, makers, and dreamers \u2014 building something better for the next generation. Because what children wear should support who they become. <br \/>As a <strong>UK kidswear brand<\/strong>, we grow through community \u2014 families who believe in raising children with courage, kindness, and identity.<\/p>"},"template":{"id":129564226,"value":"feature"}}},{"id":5132302,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":7,"items":[],"properties":{"html":{"id":129482170,"value":"<h3>This is more than clothing.<br \/>It\u2019s a small part of something bigger \u2014 a better future, starting with them.<\/h3>"},"borderRadius":{"id":129482171,"value":"#{text.border.radius}"},"textColor":{"id":129482172,"value":"#{text.color}"},"backgroundColour":{"id":129482173,"value":"#0000"},"truncateHeight":{"id":129482174,"value":null},"padding":{"id":129482176,"value":"6"},"fullWidth":{"id":129482177,"value":"0"},"fullBackgroundColor":{"id":129482178,"value":"#{text.fullBackground.color}"},"published":{"id":129482179,"value":"1"},"conditions":{"id":129482180,"value":"[]"},"template":{"id":129564238,"value":"text"}}},{"id":5147456,"type":"row","published":1,"size":{"x":12,"y":0},"order":8,"items":[{"id":5147457,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"html":{"id":129952426,"value":"<p>\n      <strong>\u201cLet the customer say it all for you with a great testimonial. Use reviews that best reflect your brand values and goals. Include a high-quality customer photo to give it extra oomph\u201d<br \/><br \/><\/strong>\n      - Your Customer\n    <\/p>"},"textColor":{"id":129952427,"value":"#fff"},"onTop":{"id":129952428,"value":"1"}}}],"properties":{"align":{"id":129952412,"value":"center"},"fullWidth":{"id":129952413,"value":"0"},"padding":{"id":129952414,"value":"6"},"borderRadius":{"id":129952415,"value":"4px"},"directionOnMobile":{"id":129952416,"value":"top"},"directionOnDesktop":{"id":129952417,"value":"left"},"backgroundImage":{"id":129952418,"value":"https:\/\/images.teemill.com\/vy8t091x2y83nrzfvcbpezwkomy6eow63j44gkj9uyamkyw0.jpeg"},"backgroundColor":{"id":129952419,"value":"#{primary.color}"},"overlayOpacity":{"id":129952420,"value":"1"},"ratio":{"id":129952421,"value":"wide"},"template":{"id":129952422,"value":"testimonial"},"fullBackgroundColor":{"id":129952423,"value":"#fff0"},"published":{"id":129952424,"value":"0"},"conditions":{"id":129952425,"value":"[]"}}}],"properties":{"title":{"id":107019800,"value":"Our Story | DandyLand: Clothing That Nurtures Courage, Kindness & Identity"},"isStorePage":{"id":107019801,"value":"1"},"ogImage":{"id":107019802,"value":"https:\/\/images.podos.io\/hp9bmfadjsvroszbjvqyr9zfzt17zxltfjku9t1kibedodex.png.png?w=1200&h=auto"},"description":{"id":107414207,"value":"Discover how DandyLand supports children\u2019s growth through values\u2011led clothing designed to nurture courage, kindness, and a strong sense of self."}},"labels":[],"published":1,"sitemap":1,"divisionId":344934,"edited":true}